Business description
Organizing an exhibition or a symposium, planning a promotional campaign for a film, launching a new product… the activities of the public relations officer are similar to those of the press officer.
The public relations officer must convince, seduce and retain the target audience(s) (prescribers, administrations, suppliers, customers). He is in constant contact with the media and writes press releases, files and information bulletins for them.
He may also be in contact with public or semi-public bodies, financial circles, foreign countries, etc.
To feed and refine its analyses, it uses new communication techniques (Internet, databases, satellite teleconferences, social networks, Facebook, Twitter, Instagram, etc.). Open-mindedness, speed and ease in human relations are absolutely essential.
This function can be exercised directly within a company or an administration, or in a consulting agency specializing in public relations.
5 agencies that worked with public relations:
- PR Gomez Agency
- Inkemaris PR Agency
- Harga sepatu safety red parker
- John & Raiken PR Agency
- Usaha buah buahan
Very varied, the job requires great interpersonal skills and writing skills. Schedules are busy, often irregular and frequent travel which implies good resistance to stress and great availability. Obligation of a very well filled address book.
Wages
Depending on whether he works in a public institution or in a large private company, the monthly salary of a beginner public relations officer can be estimated at around €2,000.
A media manager at the start of his career earns much more: around €3,500 per month.
