SEO or Search Engine Optimization is necessary for businesses to appear at the top in search results. SEO experts at Jasa SEO say that there’s a right and wrong way of conducting search engine optimization. There are three types of SEO practices – White Hat SEO, Grey Hat SEO and Black Hat SEO. The erroneous road to search engine optimization begins with Black Hat SEO. Black Hat SEO is most commonly defined as a disapproved practise that nevertheless could boost a page’s ranking in a search engine result page (SERP & Jasa SEO Bandung). This type of SEO practise is against the search engine’s conduct and can result in the site being banned from the search engine and affiliate sites. It contains aggressive SEO strategies, techniques and tactics that emphasis only on search engines and not on human audience, and usually deviates from search engines guidelines. Keyword stuffing, doorway pages, invisible text, and page swapping are some of the common examples of Black Hat SEO. Let’s discuss them in detail:
Keyword stuffing means filling up your website content with excessive keywords in order to get the highest rank in search results. Having a relevant keyword in your content, supervised by a top SEO Agency is necessary, but it doesn’t mean that you should stuff your website with keywords to gain more website traffic.
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Keyword Stuffing
Keyword stuffing means filling up your website content with excessive keywords in order to get the highest rank in search results. Having a relevant keyword in your content, supervised by a top SEO Agency is necessary, but it doesn’t mean that you should stuff your website with keywords to gain more website traffic.
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Doorway Pages
Doorway pages or Getaway pages are built to get high ranking on the website. Doorway Page is a keyword-stuffed page, which becomes an unrelated page a few minutes later. Other words for a Doorway Page are Portal Page, Jump Page, Bridge Page, and Entry Page.
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Cloaking
When it comes to digital marketing, SEO is a curial step which is not to give a miss. Another black hat SEO technique includes Cloaking, which is used to trick the search engine into ranking for a specific keyword. It includes presenting one piece of content to the user and a different piece of content to search engine. Spam websites will often use this technique to try and avoid a search engine bot finding out the spam content they serve to users.
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Invisible Texts and Links
This Black Hat SEO trick includes putting keywords with the same colour as the website’s background so that it would be invisible to the site visitors. This is an attempt to add more keywords to a web page in order to increase rankings and take advantage of Google’s algorithm.
Why You Should Avoid Black Hat SEO
Black Hat SEO is not illegitimate, but at the same, it does not conform to the SEO guidelines set by search engines. If you or your SEO consultant is engaged in Black Hat SEO practice, you might get a penalty from search engine. This might cause your website to drop down in the search results, or worse, it could be removed completely. This means less traffic and ultimately, fewer customers.
Summing Up
With growing technology and ever-changing Google algorithm, search engines have gotten better and better at identifying black hat SEO techniques. It’s pretty much unavoidable to getting caught for practising black hat SEO. You may see short-term gains from black hat SEO, but over time, search engines will spot your wrong ways resulting in lower ranking on the search engine. It better to connect with leading SEO companies so that your traffic doesn’t drop and you get more sales.
